E-commerceCase Study

E-commerce Brand Increases Conversions by 67% with WhatsApp Automation

FashionNova

The Challenge

FashionNova, a leading online fashion retailer, was struggling with abandoned carts and low conversion rates from their website visitors. Their existing email recovery campaigns were yielding diminishing returns, and they needed a more direct and engaging channel to connect with potential customers.

The Solution

Botomatik implemented a comprehensive WhatsApp automation solution that included abandoned cart recovery, personalized product recommendations, and proactive customer support. The solution integrated seamlessly with FashionNova's e-commerce platform and CRM system.

Implementation

1
Set up WhatsApp Business API with verified business profile
2
Integrated with FashionNova's e-commerce platform for real-time cart and inventory data
3
Created personalized message templates for different customer segments
4
Implemented AI-powered product recommendation engine
5
Developed automated workflows for cart recovery, order updates, and post-purchase engagement
6
Trained AI chatbot to handle common customer queries

Results

67%

Increase in conversion rates from abandoned carts

43%

Reduction in cart abandonment rate

2.3x

Return on investment within the first month

85%

Open rate for WhatsApp messages (vs. 22% for email)

92%

Customer satisfaction score for automated interactions

Implementing Botomatik's WhatsApp automation solution has been a game-changer for our business. We've seen a dramatic increase in conversions and customer engagement. The personalized approach and immediate connection with customers through WhatsApp has transformed our digital strategy.